Web3 Project

Brainstorming for this GameFi project initially began in May 2021, then launched in August 2021. I led design across the gamified DeFi experience, branding, marketing, and traveled to represent the project at global events, all whilst working alongside game designers and pixel artists who defined core gameplay systems. In January 2022 the market cap reached $1.1 billion. In March 2022, we launched a dedicated chain network and in November 2025 it reached 1 billion transactions.

As a co-founder, it has been my passion these past four years but for security and privacy reasons, it is not publicly shared here.

Please reach out and I am happy to share with you the full scope and details!

Conference workshop in Barcelona

Panel in Barcelona the following year

Skills

  • Design systems

  • Component library

  • Branding

  • Digital design

    • Announcements, trailers, banners, socials

  • Event design

    • Banners, merch, collaborations

  • Manage and mentor design team

  • Cross-functional collaboration with engineers, game designers, and pixels artists

  • Public speaking events (panels and workshops)

  • External facing narratives for players, partners, and conferences

TOOLS

  • Adobe XD

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Premier Pro

  • Invision

  • Canva

  • iMovie

  • Metamask

  • Uniswap v2

  • Sony A7 IV