user-focused designs to brought to life

My background spans advertising, tech, esports, SaaS, and startups, a unique path that led to Web3, where I started a project that erupted into one of the most influential GameFi product in crypto. 1 billion transactions (November 2025) and $1.1 billion marketcap (January 2022).

I bring an innovative mindset that drives products and teams toward smarter, more impactful solutions. Navigating new and emerging technologies can be daunting, but I excel at creating structure from chaos by developing systems that enable complex products and teams to function smoothly. My leadership prioritizes clarity and a commitment to innovating beyond what already exists in the industry.

What I Do

Product & UX Strategy

  • Design intuitive and scalable systems

    • Create scalable component libraries and improve systems

  • Clear user flows

    • Maintain vision from the start

  • Prototype impactful interactions

    • Adobe XD, Figma, Invision

    • Visual delights and motion

  • Lead cross-functional alignment

    • Fluent in engineer, user researcher, and product communication

  • Run user research and testing

Brand & Creative Direction

  • Craft visual identities

  • Brand narratives

  • Directing concept-to-launch creative

  • Cross-platform consistency

  • Event and campaign assets

  • Print, Digital, Video

  • Please no Macromedia Flash (ifkyk)

Web3 Design

  • Web3 onboarding

  • Launch cross-chain experiences

  • Retention-focused systems

  • NFT and marketplace mechanics

  • Understand retail, consumer, and degens

Have an exciting project? Currently accepting work.

A little more about me:

  • I love animals (Cats, dogs, birds, horses, etc.)

  • Sushi is my favorite food

  • Longboard surfer

  • Scuba Diver. I've scuba dived in Hawaii, Taiwan, Mexico, Bali, Cebu, Indonesia, and Maldives

  • Surf Photography