Rapid Domain Mastery + Adaptability
I've led product design in startups, enterprise SaaS, and eCommerce because I'm fluent in translating between worlds.
Every industry has jargon that hides simple truths. My skill is finding those truths quickly, building the systems and shipping. I move at the pace the business demands, whether that be shipping weekly at startups or maintaining systems serving millions of enterprise users.
The result is a designer who can walk into any domain, learn the problem, and deliver.
Experience
2025-Now
LEAD PRODUCT DESIGNER
Owned end-to-end design for a blockchain fintech product launched June 2026 on the Avalanche network, making complex bond mechanics clear and trustworthy for crypto natives, traditional finance audience, and high-value investors, driving $400k volume within 2 months of launch.
FINTECH
WEB3
STARTUP
FIGMA
DESIGN SYSTEMS
CLAUDE
CODED PROTOTYPES
UX STRATEGY
USER RESEARCH
XFN COLLABORATION
MOBILE RESPONSIVE
2021-2025
LEAD PRODUCT DESIGNER & CO-FOUNDER
Co-founded and led product design for a decentralized blockchain gaming platform with NFT-based tokenized gaming economy spanning multiple chains that reached $1B market cap within 4 months of launch and drove 161% wallet growth in 14 days for millions of users.
FINTECH
WEB3
STARTUP
FIGMA
UX STRATEGY
USER RESEARCH
ONBOARDING
DESIGN SYSTEMS
XFN COLLABORATION
TEAM LEADERSHIP
GLOBAL CONFERENCES
2019-2021
SENIOR UX DESIGNER
Senior UX Designer in a team of 7 for the NICE contact center platform used by 85+ of the Fortune 100 (Verizon, Visa, Disney, and Toyota). Owned the mid-call agent experience across omnichannel integration, real-time AI coaching, and interaction wrap-up. Resulted in 55% reduction in average handle time, 23% Agent attrition drop (42% to 19%) 100% interaction QA (vs 1-3%).
B2B SAAS
ENTERPRISE
CONTACT CENTER
ADOBE XD
UX STRATEGY
USER RESEARCH
DESIGN SYSTEMS
USER TESTING
AGILE/SCRUM
XFN COLLABORATION
TEAM LEADERSHIP
2018-2019
UX DESIGNER & MANAGER
Sole designer for a funded competitive esports startup founded by ex-Blizzard directors, owning design end-to-end from UX strategy to brand identity to product.
ESPORTS
GAMING
STARTUP
ADOBE XD
UX STRATEGY
USER RESEARCH
DESIGN SYSTEMS
USER TESTING
XFN COLLABORATION
TEAM LEADERSHIP
2017-2018
VISUAL UX DESIGNER
Designed user flows, wireframes, and high-fidelity mockups for a B2B lab grown diamond manufacturing industry platform, translating complex customer needs into clear digital experiences.
B2B
MANUFACTURING
GLOBAL
ADOBE XD
UX STRATEGY
USER RESEARCH
UI DESIGN
USER TESTING
XFN COLLABORATION
2015-2017
INTERACTIVE DESIGNER
Designed responsive landing pages and web experiences for high-volume seasonal and surprise product launches requiring quick pivots, optimizing for traffic spikes, supporting acquisition & retention campaigns.
ECOMMERCE
DTC
BEAUTY/WELLNESS
SKETCH
DIGITAL DESIGN
USER RESEARCH
UI DESIGN
USER TESTING
AGILE/SCRUM
XFN COLLABORATION
2012-2015
DIGITAL DESIGNER
Designed digital campaigns and web assets at Ritcher7, a top advertising agency in Utah, for clients including Wendy's, Polynesian Cultural Center, and Utah's Hogle Zoo. Won a Gold American Advertising Award (ADDY) from AAF (American Advertising Federation) for the Hogle Zoo digital campaign and redesigned the Mrs. Fields checkout flow, with hands-on UX process translating user needs into a smoother cookie purchase experience.
AD AGENCY
AWARD WINNING
CLIENT PRESENTATIONS
PHOTOSHOP
ILLUSTRATOR
INDESIGN
DIGITAL DESIGN
PRINT DESIGN
BRANDING
UX DESIGN